Building a supplier business for regulated betting and gaming?

Within gaming, sports and interactive entertainment, our current founder focus is seed-stage suppliers serving regulated betting and gaming.

Tell us what you build, how you build it, who buys it and why.

Clear category,
customer and budget.

We focus on seed-stage suppliers solving identifiable customer problems.

  • Platform and trading
  • Data and markets
  • Casino content
  • Payments
  • Compliance
  • CRM and personalization
  • Affiliates

We exclude consumer gambling operators and prediction exchanges; paid media, agencies and sponsorship; and cloud hosting or support outsourcing. AI may be a capability within the categories above.

Support shaped
around the company.

Customer insights, positioning and messaging. Procurement knowledge, relevant talent and advisors, and commercial partnerships.

A company-specific plan guides proposed commercial support.

Illustrative support examples

Examples of methods, not completed engagements or promised outcomes.

Understand customer feedback

When buyer feedback points in different directions, a synthesis can separate recurring customer needs from individual requests.

Work product: a customer-feedback summary to inform product and positioning choices.

Sharpen the product story

When a product is difficult to explain, a positioning review can compare its description with the problem the buyer needs to solve.

Work product: a positioning brief connecting product capabilities to customer needs.

Prepare for procurement

When a supplier is preparing for a buyer conversation, a preparation brief can organize product information and open procurement questions.

Work product: a buyer-discussion brief; it does not imply buyer access or approval.

Technology, products
and commercialization.

Investment decisions require both GPs. Advisors do not hold investment decision authority.

  • Co-GP - Technical, Sales & Business Development
  • Co-GP - Startup, Product & Marketing
  • Senior Technical Advisor
  • Senior Executive Advisor
  • Fractional CFO / Head of Ops
  • Associate

Tell us about the business.

Share the product, customer, current evidence of demand and the problem you solve.